SCB continues CSR boost to Liverpool

SCB MD
Humphrey Mukwereza

Standard Chartered Bank Gambia Ltd on Sunday held a match-viewing of Liverpool Football Club’s crucial returning leg of the English Premier League against third-place holders Chelsea FC, as part of the international bank’s sponsorship agreement with the club over the years.

The viewing ceremony organised by SCB was held at the Sheraton Resort and Spa in Brufut.

Liverpool was held to a 2-2 draw after coming from behind twice to level the scores through Luis Suárez.

The injury-time goal, being the most significant of all, allowed the Reds to share points with Chelsea at the crucial stage of the premier league table. 

Liverpool  are struggling not to drop beyond the position of UEFA junior championship stage, while Chelsea are also trying to maintain their position in the first three of the table in order to play Europe champions league, after their poor performance in this year’s competition as defending champions.

 In his remarks on the match-viewing ceremony, SCB Managing Director Humphrey Mukwereza said: “In 2010, the bank saw a need to raise its profile and brand visibility across Asia, Africa and Middle East, through the sponsorship of Liverpool Football Club - a key contender in the English Premiership.

Minister Jammeh Receiving present from SCB MD

Mr Mukwereza said further: “Standard Chartered and Liverpool FC are both organisations with long histories and successful international track records. It was, therefore, befitting that the two should come together and use the common platform of football to share a relationship that is beneficial to all. 

“Liverpool have driven positive appraisal of the Standard Chartered brand amongst our own people, and with our external stakeholders. It has also brought more focus to our CSR initiatives.

“Viewing of this match this afternoon is an extension of that relationship; today we host our clients, some members of the Liverpool Gambia fans club and [SCB] staff to a viewing event of premiership game between Liverpool and Chelsea. 

SCB Staff  viewing match

SCB Kits to Spectators

“I want to send my special thanks to the Minister of Youth and Sports, Alieu K. Jammeh, and to our customers who are here with us today. We aim to build stronger relationship with you. Deep, long-term relationship has always been the foundation of our business, but we have to get even better: more committed and more responsive.” 

Liverpool FC Gambia Ambassador Jammeh

SCB Staff at the entrance

The Minister of Youth and Sports, Alieu K. Jammeh, in his remarks on the occasion, said that at the level of the ministry they are trying to improve the local leagues to the best standard, which he noted, can attract high turnout of spectators. 

 “If banks like Standard Chartered Bank come forward to support clubs to make it more rewarding, players can enjoy the benefits of playing the game, especially those within the same team.

Liverpool fans on SCB match viewing

SCB Staff

“Once that happen, I have the feelings that clubs will begin to have followership in our local league games.”

Standard Chartered Bank’s Lamin Jammeh, better known as Liverpool Ambassador to The Gambia, delivered the vote of thanks on behalf of SCB management and staff.

He said: “This is part of the partnership between English Premier League club Liverpool FC and SCB.”

The event also witnessed the presentation of full Liverpool training kits from SCB to the Minister of Youth and Sports, Alieu K. Jammeh.